User Generated Content (UGC) shapes our perception and influences how we see and experience the world. However, it often lacks thorough research and substantive depth. This is precisely where Professional Generated Content (PGC)comes into play—content based on expert knowledge and careful preparation. Especially in times of declining trust, as shown by the Edelman Trust Barometer 2024, this distinction is more important than ever.
Guest article by Jonas Lembeck and Philip Hofmann.
