---
title: "Campaign Article: Hey Boobs 2 - Naturana celebrates Sisterhood and Diversity."
description: "Naturana & lehof - a leading agency - elevate their \"Hey Boobs\" campaign, celebrating body diversity after reaching over 60 million people last summer."
image: https://blog.lehof.de/hubfs/Naturana_Boobs_Key_Visual.png
---

![](https://blog.lehof.de/hs-fs/hubfs/Naturana_Boobs_Key_Visual.png?width=1271&height=681&name=Naturana_Boobs_Key_Visual.png)

news

# Campaign Article: Hey Boobs 2 - Naturana celebrates Sisterhood and Diversity.

![lehof (EN)](https://blog.lehof.de/hs-fs/hubfs/Imported%20sitepage%20images/lehof-avatar.jpg?width=48&height=48&name=lehof-avatar.jpg)

 lehof (EN)

April 29, 2025

Naturana and its agency lehof are taking their successful "Hey Boobs" campaign to the next level. According to the brand, the initial campaign last summer reached over 60 million people. Now, the brand aims to build on that success.

[Read full article](https://campaigngermany.de/news/beitrag/453-quot-hey-boobs-2-quot-naturana-feiert-sisterhood-und-busen-vielfalt.html)

### Let's get in touch with us!

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## Keep reading

[![](https://blog.lehof.de/hs-fs/hubfs/B52A4040-1-e1742297018455-2340x0-c-default.webp?width=2340&height=1560&name=B52A4040-1-e1742297018455-2340x0-c-default.webp)

news

### Meedia Article: The limits of user-generated content have been reached.

](https://blog.lehof.de/en-us/meedia-article-the-limits-of-user-generated-content-have-been-reached?hsLang=en-us)

[![](https://blog.lehof.de/hs-fs/hubfs/geosvany-cafasso-lehof-59.jpg?width=3242&height=4053&name=geosvany-cafasso-lehof-59.jpg)

insights

### Elevate Your Content Marketing with PGC® and our Global Expert Network

](https://blog.lehof.de/en-us/elevate-your-content-marketing-with-pgc-and-our-global-expert-network?hsLang=en-us)

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