---
title: "HORIZONT Article: Algorithms – a power factor in the digital election campaign?"
description: Explore how social media algorithms influenced the election campaign in the digital age, analyzed by lehof founders Jonas Lembeck and Philip Hofmann.
image: https://blog.lehof.de/hubfs/Die-Linke-463884-detailpp-1.jpeg
---

![](https://blog.lehof.de/hs-fs/hubfs/Die-Linke-463884-detailpp-1.jpeg?width=940&height=530&name=Die-Linke-463884-detailpp-1.jpeg)

news

# HORIZONT Article: Algorithms – a power factor in the digital election campaign?

![lehof (EN)](https://blog.lehof.de/hs-fs/hubfs/Imported%20sitepage%20images/lehof-avatar.jpg?width=48&height=48&name=lehof-avatar.jpg)

 lehof (EN)

April 28, 2025

Political communication has changed fundamentally in recent years, as can be seen when scrolling through social media. The most recent election campaign for the Bundestag elections was also dominated by social media. Jonas Lembeck and Philip Hofmann, founders of the marketing consultancy lehof, analyze how exactly.

[Read full article](https://www.horizont.net/tech/nachrichten/politik-in-social-media-algorithmen--ein-machtfaktor-im-digitalen-wahlkampf-226275)

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